No matter how small or large, every business is constantly on the hunt for “new” customers. There are plenty of arguments when it comes to what is the best way to attract new customers. Luckily, Pay It Later have you sorted from all sides. Read below to find out the best ways to attract these new customers and retain them!
Why New Customers are Important
When it comes to the best way to attract new customers, your business should first understand the importance of these specific customers. Boosting your existing customer base will ensure profit is increased alongside brand awareness and reach. Many companies may feel that they are fine with their current customer base, and their sales may still increase. However, this is not sustainable for long-term growth. Prospective clients and customers tend to keep in touch with what the market can offer them. If your company falls behind, even loyal clients won’t be coming back.
Therefore, new customers are important not just in terms of revenue and brand reach. Attracting new clients or customers allows you to be aware of the constantly shifting needs of clients. If you know what your prospective customers need, you can offer it to them. Acquiring new clients or customers might not be the easiest task, but it’s crucial for your business to flourish.
Yes, it is time-consuming, and yes, you will need extra funding because it might be costly. But it’s worth it.
Here are 4 contemporary tips to keep in mind when trying to attract new customers.
Maximise Referral Benefits
Referrals are the best way to attract new customers—but if you sit back and wait for your current customers to refer their friends and family members to you, you could be waiting a long time. Take charge by implementing a system for actively soliciting referrals from your satisfied customers. Build referral-generating activity into the sales process. For example, send a follow-up email asking for a referral after a customer has received their order from your e-commerce site. Have your B2B salespeople ask for referrals when they follow up with customers to answer questions after the sale.
Therefore, if you garner an influx of excellent reviews, consumers will notice that positively. Finally, offering consumers the chance to review also allow the author to stroke their ego, show-off expertise, or feel knowledgeable – which consumers love. Post signage in your store, office, restaurant, or other location, encouraging customers to add their perspectives when this is done. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
Once you have gained customer loyalty, put that to specific work through more referral campaigns. Utilise all your company’s marketing channels and deliver synchronised campaigns with a specific offering. If you’re a B2C Ecommerce company, try offering a cart discount to new family and friends on sign up or first purchase. You’ll be surprised at the results; loyal customers love the benefits of being loyal only if you provide them.
Run-of-the-mill businesses don’t exist anymore, and the main driver of this is due to the vast amount of competition within the current business world. Competition is everywhere, digitally and physically. Every business is in a punt to attract new customers. Here are some specific areas of focus that assist in new customer acquisition.
Online search is the primary way both consumers and B2B buyers find new businesses. That means your website has to do the heavy lifting so customers can find you. Review your search engine marketing and optimization tactics and techniques, including making sure your site is mobile-friendly.
Social media is a juggernaut presence and contains a large number of users available to target. Ensure your marketing is targeted to each platform available and that you are combing with paid ads to boost the growth and reach of your campaign.
Even your site design and user experience will make a difference. Too many graphics can slow your site’s load speed, which is a customer turnoff. If you don’t have the in-house expertise, hire a website design company and/or SEO expert to help.
This is, by all means, a rough outline of aspects of your business that are worth being audited. Competition exists everywhere.
Leverage Cold Calling
You knew this was coming. This is telemarketing without the call centre. It’s blind contact with a potential customer who isn’t expecting a pitch. Customer leads can be picked up by scouring newspaper articles or items, lists of leads culled by a third party, or paying attention to people or businesses moving into your turf. The burden is on your business to build the most targeted list of people to contact so you’re not wasting time on every call figuring out whether you can help the person who picked up.
You’re going to get rejected a lot less if you’re smart about who you reach out to. Be sure that you only add companies and contacts to your prospect list who you believe you can help.
Offer Payment Alternatives
If your store only accepts one payment method, you’re isolating many potential customers who are extremely close to completing their sale with you!
By offering Buy Now, Pay Later Integrations on top of regular payment methods, you will reduce cart abandonment, improve your customers’ life cycle, and increase sales. This allows potential consumers to use their preferred payment method and brand, creating a positive user experience. This is also arguably the best way to attract new customers. Leverage these payment solutions and enjoy the influx of new customers.