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The dream for every business is to have a profitable eCommerce platform that drives their sales. We’re here to help you skyrocket your eCommerce sales with six easy tips! Read on to learn how to boost your eCommerce sales!

#1 Be Mobile Friendly

Did you know, In 2021, Prosperity Media discovered that more than half of all internet traffic shopping is from mobile devices? This number is also set to rise.

Because there has been such a huge shift in consumer preferences towards mobile shopping, it is essential to make sure your website and eCommerce store is optimised for mobile viewing and convenience.

A poor user experience on your mobile site can lead to an increase in cart abandonment by 54%, so either optimise your website or create an app!

It’s not just the now; it’s the future. Optimising your online store will ultimately benefit you and your growing eCommerce business.

#2 Engage With Live Chat

With a well-functioning live chat function in your e-commerce store, customers have access to instant customer
service.

Many live chat tools let you target browsers differently. Some can appear on individual pages, others after they’ve been on your site for a certain length of time.

The benefit of live chat enables you to have direct conversations with your customers while they shop overall, increasing conversions and reducing cart abandonment.

#3 Integrate Instagram

“With over 500 million daily active users, Instagram is one of the fastest-growing social apps around, connecting consumers, influencers, and brands.” – Dan Wany, Shopify

Would you like to engage your customer base with compelling content whilst simultaneously selling your top products to a
growing audience? If so, Instagram can help.

Instagram allows you to integrate your product range through Facebook Commerce Manager. Did you know that by implementing this catalogue to your businesses Instagram account, you can tag your products in your post that features them?

Customers can click on the tag and are sent straight to your store, or purchase it while still on the app! However, remember to keep a routine and post other engaging content that isn’t JUST selling. People want to see a brand with a community, not just another storefront.

#4 Acquire More Email Subscribers

One of the most valuable aspects of running an independent eCommerce store is your ability to build an email list and
nurture those subscribers
.

This data is vital for your business, as it is your chance to outperform your competitors and show off your business through this communication channel.

It is recommended to create a welcome email campaign to instantly start the customer nurture process. Why you ask?

Welcome emails have 86% higher open rates than other emails and generate, on average, up to 320% more revenue per email than other promotional emails (Santora, 2020).

#5 Personalise Your eCommerce Store

“The cornerstone of personalizing any step in your customers’ journey – from discovery to purchase – is data
collection.” – Kunle Campbell, BigCommerce

Personalising your eCommerce store is another effective marketing tactic to drive online sales. Using behavioural data, personalised experiences are served to the visitor according to their past actions and preferences, making the store feel like it’s made for the specific user.

Personalising your eCommerce store could be as simple as recommending products based on past experiences or displaying products other customers have “previously bought”. This works well as an e-commerce conversion tactic because it reduces the amount of information they need to acquire. Having less noise and distractions makes it easier to select the right product.

Start by tracking customers data with one of the many tracking software’s available and begin to implement personalisation tactics. Shoppers will love it since the entire store will seem tailored just for them.

#6 Two Payment Platforms Are Better Than One

If your store only accepts one payment method, you’re isolating many potential customers who are SO CLOSE to completing their sale with you!

By offering Buy Now, Pay Later Integrations on top of traditional payment methods, you will reduce cart abandonment, improve your customers’ life cycle, and increase sales. This allows potential consumers to use their preferred payment method and brand, creating a positive user experience.

Did you know that by integrating Pay it Later into your eCommerce store, you are reaching more millennials who are continually looking for alternative BNPL solutions? Reach more customers and reduce cart abandonment with Pay It Later.

Kaitlyn Sander
Author: Kaitlyn Sander

Kaitlyn is an ambitious up-and-coming marketer with a passion for Brand Management using traditional and non-traditional marketing strategies. She enjoys writing and car spotting in her spare time!